Sam BarriliYou've paved the roads with dedication, starting as a truck driver and building a waste business with your bare hands. You've seen the industry change over the past 30 years and stood tall against every challenge. Yet, there's a tool you might not have wielded yet, one that promises immense power for your business results - customer retention.
Sam BarriliYou've spent the better part of your life navigating the winding roads of the waste management industry. From the early days behind the wheel of a truck to the challenging terrain of managing a business, you've seen it all. The roar of the engine, the weight of the wheel, the trust of your loyal crew—these things you've come to understand intimately. And while the road has been long and sometimes rocky, it's shaped you into the business owner you are today. Now, as you look out on the industry's changing landscape, it's clear: competition is everywhere. But here's the thing: competition has always been a part of life and business. Whether you're Coca-Cola battling it out with Pepsi or Red Bull squaring off against Monster Energy, competition is a reality. Yet, how you choose to compete—that's entirely up to you.